The Safety Store
100+ name-brand child-safety products at or below cost — plus one-on-one help from an expert on proper use and installation.
Visit the storeHannah Ray Geneser · 2006 – 2011
A Des Moines non-profit and safety store inside Blank Children's Hospital — 100+ child-safety products at or below cost, plus one-on-one help from a safety expert.

“Love is stronger than death.”
— Robert Fulghum
Our story
On March 21, 2011, four-year-old Hannah Ray Geneser died when a window screen gave way and she fell from an open window. Her parents, Jamie and Shanda, founded the Hannah Geneser Foundation that same year — a 501(c)(3) non-profit for child-safety advocacy and organ-donation awareness.
What began as one family's response to unimaginable loss is now a learning center inside Blank Children's Hospital, a statewide Window Safety Day, and thousands of dollars in free safety equipment for families who need it.

What we do
100+ name-brand child-safety products at or below cost — plus one-on-one help from an expert on proper use and installation.
Visit the storeIowa's Window Safety Day, brochures, and the free Safety-for-All program. More than 5,000 children go to ERs each year after window falls — this work is why we're here.
Learn about window safetyRandom Act of Kindness Cards to pay forward in Hannah's memory, and organ-donor advocacy carrying on the gift she gave.
Take actionFifteen years, in numbers
Years since 2011
In free safety equipment
Child-safety products stocked
Window Safety Day
Signed by Governor Terry Branstad in 2014.
Visit us
Inside Blank Children's Hospital · 1200 Pleasant Street. Come with your questions — we’ll help you leave safer than when you arrived.
1200 Pleasant Street
Des Moines, IA 50309
Inside Blank Children's Hospital · Iowa Methodist Campus. First floor, main hospital entrance.
In Hannah's memory
The Safety Store is inside Blank Children's Hospital, five days a week. Every purchase includes one-on-one expert help.